Aligned seamlessly with Google's In-Market selections, Vision VX empowers marketers to tap into the dynamic landscape of online purchasing behaviors. In-Market targeting specifically identifies users who are actively engaging in the process of buying or deciding on products or services.

By aligning with Google's In-Market categories, Vision VX provides an insightful window into the current intent of online users, facilitating targeted campaigns that resonate with individuals at the crucial decision-making stage of their purchasing journey.

The Search selections within Vision VX amplify the targeting capabilities by reflecting the diverse spectrum of search history across numerous business categories.

This feature allows marketers to create a panoramic overview of the focus of their search campaigns.

Whether users are actively seeking information, comparing options, or expressing a keen interest in specific categories, the Search selections empower campaign managers to tailor their strategies for a more holistic and data-driven approach to audience targeting.

Going beyond the conventional 'what' of purchasing, Vision VX introduces the innovative concept of Shopper Profile targeting.

This method seeks to target consumers based on 'how' they buy, unraveling the intricacies of their purchasing behavior.

By understanding the nuances of the shopping process itself, campaign managers gain valuable insights into the decision-making journey of their audience.

This level of detail not only enhances the precision of targeting but also offers fulfillment managers diverse strategies to optimize the targeting and results of their campaigns.