Begin by establishing a clear and defined primary goal for your campaign. This is the focal point that will steer the overall functionality of the recommendation engine. The chosen primary goal will play a pivotal role in shaping how your campaign is executed, fulfilled, and optimized for the best possible results. It's crucial to align this primary goal with the client's optimal outcome and overarching marketing objectives.

Utilize the goal dropdown selector to choose the primary goal that aligns most closely with your client's objectives. The dropdown presents a range of options tailored to diverse campaign goals, such as brand awareness, lead generation, sales conversion, or any other specific objectives relevant to your client's needs.

Refer to the Introduction to Goals to learn more about each one.

Enhance the depth and scope of your campaign by incorporating a secondary goal. After defining the primary goal, use the Plus symbol to add a secondary goal. This addition introduces supplementary product recommendations and strives to strike a balance within the recommendation engine, accommodating both primary and secondary goals for a more comprehensive approach.