.
Training Help Schedule
Play Training

Target Audiences

Introduction 2 of 9


Mastering Target Customer Attributes in Vision VX Campaigns

In the ever-evolving landscape of digital advertising, configuring your campaign to reach the most relevant, engaged, and beneficial audiences is paramount. Vision VX introduces Target Customer Attributes, a dynamic and flexible tool that empowers advertisers to tailor campaigns with precision. These attributes serve as the compass guiding your campaign towards its intended audience, and understanding each facet is key to maximizing campaign success.

Related How To Guides:

Recommendations and AI Insights

The Vision VX engine provides initial recommendations for each category of business within a campaign. These recommendations stem from AI learnings and past performance data within the industry. This intelligent approach kickstarts the customization process, ensuring a solid foundation for targeting the right audiences.

Demographics:

Tailor your campaign by selecting from various demographic datasets, including age, education, household details, income, and more. These choices allow you to hone in on specific characteristics that align with your campaign objectives.

Lifestyle and Interests:

Dive into targeting established interests and data related to lifestyle choices or groups. Interests, shared across multiple online platforms such as Google Analytics, and lifestyle choices evident online provide valuable insights into audience preferences.

In-Market & Search:

Unlock options to target In-Market audiences, common across various online platforms and discoverable in Google Analytics. Leverage search options based on keywords likely to have been searched by your target audience. This fine-tunes your campaign focus and aligns with specific search behaviors.

Occupation:

Narrow down targeting by exploring options related to occupational information available online. This allows you to refine your audience based on their professional roles and interests.

Custom Audiences:

Harness the power of custom targeting datasets, including 1st party data and information provided directly by the client. Uncover niche custom targeting options to reach specific segments within your audience.

Campaign Success Hinges on Configuration

Careful configuration of these Target Customer Attributes is paramount, as these selections will ultimately determine the success of your campaign. Each choice contributes to the precision and relevance of your outreach efforts, ensuring optimal engagement and results.

Seeking Assistance

For any questions or clarifications regarding these selections, our dedicated support team is ready to assist you. Feel free to reach out to help@visionvx.com for personalized guidance, ensuring your campaigns are set up for success from the start.

Master the art of audience targeting in Vision VX, and elevate your campaigns to new heights of effectiveness and impact.

Continue Training
This website, including attachments, links, videos and other materials may include confidential and/or proprietary information, and may be used only by Lee Enterprises employees. If the user of this website is not a Lee Enterprises employee or his or her authorized agent, the user is hereby notified that any dissemination, distribution or copying of this website is strictly prohibited. If you have received this website in error, please delete your browser cookies and close this website. Read this Page
×

XBot Helper